Skip to content

Here Are 6 Of The Best Recruitment Marketing Strategies

The number of businesses that are in your field is expanding, the best talent today has more possibilities to pick from. The recruiters have to realize hiring and retaining qualified candidates is more challenging than ever before.

In today’s highly competitive job market there are no recruiters to select the candidates no longer. The candidates are the ones to choose.

1. Create a strong brand that draws the best talent

The only way to stand out from the crowd of companies is to transform your business into a recognized and well-known brand. Not just for the consumers, but also potential employees.

It’s true that branding for employers isn’t something that happens in a flash. It is a long-term plan that focuses on providing the best value to your customers. 75percent of job applicants look up a company’s reputation prior to applying for jobs. This is why it’s important to maintain consistency in the employer branding message.

Polish your site

In the crowded digital marketing market Your website is your identifier. It’s the first thing that a user will see when they search your company’s name. The most important thing is that other digital channels such as SEO, PPC, social media or job-posting platforms all point to your site.

When a prospective candidate is on your site you will want them to learn more regarding your company and job openings quickly and then fill out their application quickly.

This is the reason your website should be designed and user-friendly. In other words, you need to focus on the user experience. Your website’s architecture should be easy to navigate so that users are able to find what they want quicker, and your site’s design should be attractive and professional to the eyes. Everything from your menus to the selection of your colors as well as fonts and hyperlinks, must be utilized effectively.

Check that your website appears reliable. Remove annoying pop-ups, ads and aggressive CTAs. Also, you should switch away from HTTP in favor of HTTPS because Google has begun to label sites that use HTTP in the first place as “Not secured”. Additionally, your website should conform to the GDPR (General Privacy Regulation) to ensure that your potential customers that their information is secure when they are with you.

Make sure to include sections such as “About Us,”” “Our Missions,”” along with “Corporate Culture” that help to emphasize your main brand values and aid a visitor to your website to understand what your business is all about.

Develop your recruiting strategy around the methodology of inbound

Employer branding is about creating lasting relationships with your audience’s target and encouraging visitors to return to your site. This is the reason why employer branding works with the inbound approach. Contrary to outbound marketing which is targeted at almost everyone on the world inbound marketing focuses upon grabbing, engaging and enthralling people who are keen to work for you.

Inbound recruitment has many stages which include:

  • Inviting strangers to join your site and turning them into site users through top-quality content, social media and focusing on relevant keywords and signing up on all relevant directories for business.
  • Making visitors leads by designing user-friendly forms as well as powerful lead magnets.
  • Making leads candidates via regular newsletters via email as well as content on your company’s latest successes, applications processes, an active company culture. Offer them the chance to communicate with your employees through social media, email, as well as live chat.
  • Inbound marketing is a way of focusing on transforming your job applicants into brand ambassadors. Offer them an exceptional experience throughout the application process and interviewing, and ask for their opinions.

Let them meet with potential coworkers

Potential candidates are eager to know more about the culture of your company and the people who are behind your brand’s name. Thus, let them get to know one another.

It is also possible to share behind-the scenes pictures or videos of your employees via Facebook and Instagram.

2. Enhance the experience of candidates right from the beginning

Have you heard that more than 60 percent of job applicants have had a negative experience, and seventy-two percent of those chose to publicly express their displeasure? Your candidate experience is a signpost of your company’s the culture. This is an important decision-making element. In particular 83% of applicants say that bad experiences could harm their perception of their employer.

As an employer, more candidate turnover means a lot of negative publicity, and higher financial loss.

To avoid these deadly errors Be aware that the process of acquiring top talent starts well before the time they submit an application for a particular job. It is essential to discover a way to transform an uninterested candidate into a genuinely engaged one.

Write simple and easy-to-read job descriptions that are easy to comprehend.

They must outline the main duties as well as the qualifications and experience required for the job, and also highlight the best features of the position. In order to improve the experience for users the job description must to be clear and consistent enough to let them know whether it’s the right fit for them.

Pick specific job titles. Make a unique and attractive job description that grabs the attention of your readers. Highlight your employees’ primary tasks and their day-to-day routines and include an outline of the necessary soft and hard skills to fill the job. The most important thing is to make sure your job description is uniform across all your channels to increase confidence with potential candidates.

Create content for potential applicants

Your strategy for marketing through content is a key indicator of your business’s credibility. Your blog posts to potential candidates should highlight your company’s expertise in the field and assist them in understanding the processes of your team.

As an example, you could create an extensive FAQ page that addresses your candidates’ most frequently asked questions, and provide detailed answers to these questions. Create a series or videos or podcasts that are focused on your company’s core values and mission. Enhance your content marketing strategies by using strong PR. you will provide information about your organization’s charitable initiatives such as news, information, workplace initiatives, and so on.

Chatbots can provide real-time feedback

With the increase in chat-building platforms, connecting chatbots on your site or social media is now easier than ever. With machine learning as the basis chatbots can detect the terms employed by applicants and give them precise, relevant and specific responses. The candidate will be given the opportunity to gain an comprehension of your company and the job in real-time and be able to make a decision quicker.

Chatbots provide a variety of benefits to recruiters, too. They are able to answer routine questions for you, which gives you the time to concentrate on the complexities of communication between candidates. They can also aid in evaluating the candidates more efficiently. Chatbots can ask questions about potential candidates’ skills, prior experience, or even qualifications, and classify them according to these standards. Chatbots are able to make appointments for in-person meetings or calls on your behalf, saving the user a lot of time.

Don’t overlook mobile recruitment

As the number of mobile users as well as mobile users, the demand for mobile-based recruiting has been increasing. Take a look at the statistics and you’ll see that 45 percent of job hunters search for job opportunities via their mobile phones, and eighty percent think that mobile-based experiences are crucial when it comes to job search.

First impressions count. So, ensure that your site is responsive on smartphones, and that users are able to move quickly between your main website and your careers website. Furthermore, every online channel you make use of (social such as job boards, email organic search, and paid ads) must always direct users to your mobile-optimized career pages.

Test your call-to-action buttons as well as hyperlinks to ensure they’re simple to click. Make your forms simpler and ensure that users are able to complete them easily using mobile devices. What is your website’s content Does it load quickly and display on the screen exactly as you would expect? These are a few of the most frequent mistakes that companies make when it comes to online recruiting.

In the end, you can make it easier for applicants to complete their applications by allowing them to apply with one click. Like their title suggests, these options let job seekers apply for a desired job with just one click. This will save your applicants time and keeps them from wasting time filling out long application forms.

3. Make your site more visible website

Simply creating a great website will not be enough to bring in visitors, generate leads and eventually turn them into potential customers. To set yourself ahead of your competition you must improve your online exposure.

Sign up on job search platforms

A majority of job seekers use the most popular regional or global job search websites and sector-specific job boards to find job opportunities. The reason is quite simple: instead of scouring the internet in endlessly, they can make use of filters and search options in a job-posting platform to look for jobs by job title, industry location, criteria or even a specific business.

As an employer it’s a fantastic chance to be noticed. All you have to do is sign-up on a suitable job listing platform and then upload your job listing to enhance your online visibility.

In addition to websites that allow you to sign up for no cost there are paid options that come with extra features like a variety of application options as well as tools to track candidates and the ability to add your company’s logo and remarketing for users who visit your job posting and then decide to leave the site.

SEO Vs. PPC: Why don’t you have the best of both?

In order to increase your website’s visibility on the results of Google’s search engine there’s no need to decide between SEO (search engine optimization) (SEO) as well as pay-per-click (PPC). Instead, you can combine both to increase your website’s visibility. SEO will be a wise investment for the long term. It focuses on organic keywords, optimizing on-site and trusted SEO practices off-site (e.g. creating links on trusted sites) and creating high-quality quality content.

The only drawback of SEO is the fact that it’s slow.

If you’re looking to get your posts that require time using PPC might be the best option for you. The PPC bids determine the amount you’ll pay each click to your website. If they’re among the highest bids for the keyword you want to target the ad will show above the organic results. Pay-per-click’s name alone advertising method reveals the way it works. You will be paid your bid only when a person clicks your ad.

4. Build stronger connections with potential candidates via social recruitment

The amount of people who use social media is increasing at an astonishing rate. Recent research shows that there are nearly 3.5 billion active social media users around the world. In addition, an average internet user has 7.6 Facebook accounts.

So, the majority of your prospective job candidates are active on social. Furthermore there is a LinkedIn survey shows that 49 percent of professionals are following relevant companies on social networks to stay up-to-date with their hiring procedures. This is why social media marketing is an essential part of any successful recruitment strategy.

Select the best social network

The most important aspect of your social recruiting strategy is to choose the best platforms to market your brand’s image and build connections with prospective candidates.

As the biggest professional social network, LinkedIn will probably be the most obvious option. You can make use of its advanced search features and filtering tools to identify the best people looking for new tasks, as well as people who work for competitors. It’s therefore not surprising that more than 20,000 companies within the U.S. are already using this platform to connect with prospective applicants.

In addition to LinkedIn In addition to LinkedIn, you could make use of other social networks such as Facebook, Twitter, or Instagram to reach out and get connected with potential candidates. You should consider locating an ATS service that integrates social media in order to cut down on time and expenses for social media recruitment.

Always ensure that your business accounts are current. Give all the essential business information such as the name of your business as well as address and phone number and also publish corporate news, events achievements, awards, employeesand pictures.

5. Create an employee referral program

Referral programs for employees are among of the most effective and but often overlooked hiring tools. If implemented properly they can provide a number of advantages for hiring with lower rate of turnover, spending less time in the recruitment process and onboarding, as well as cutting down on the costs per hire.

Due to the efficacy of this hiring technique Many popular brands count on this method of hiring.

6. Host killer events for recruitment

The idea of hosting a recruitment event can be an excellent opportunity to broaden your pool of talent. In addition, it helps you establish stronger connections with potential candidates and observe things that can’t be seen in their resumes.

Here are some things to be aware of when the preparation of the perfect recruitment event.

The first step is to determine the goals you have set and decide what type of event for recruiting would best suit you. If you’re part of a small-sized business that is looking to establish connections in a more welcoming manner and have an open-house party, then this could be the best option for you. If this is the case the goal is to create a welcoming setting where guests meet and interact with the members of your team.

Larger companies in the most popular sectors such as IT or tourism, which have high turnover rates of employees could also hold an employment fair. If you’re in this category, ensure that you have a thorough plan. Create promotional materials that draw attention to the people and encourage people to apply. Also, you should prepare for official job interview.

Then, create Facebook and event pages for your events. Spread the word about them by sending out email invitations, posting regular updates to social media on a regular basis and having your event included in the top directories for events. This should be done continuously up to the date of your event.

When the event is finished take a look at the results. Sometimes, the amount of people attending isn’t an indicator of the event’s effectiveness. It is important to determine the impact it had on your hiring procedures. Did you intend to boost the visibility of your brand or to get X applications? If you track the success at your events, you’ll be able to determine your return on investment and, most important of all, know what strategies can be effective or do not work for people looking for jobs within your field.