How can you attract more applicants to your job site
1. Job boards with leverage
60% of job seekers use job boards and aggregaters to locate their next job – and this number is more so when hiring in bulk.
The reason for doing this is because the job boards need little effort from the job board’s part Instead of browsing the internet all day to find jobs, applicants simply need to sign-up only one job board and these sites will then send them any jobs that meet their requirements (industry location, the location, the job or other) when they are posted.
It’s therefore a simple matter of to sign up with job boards so that you can advertise your job openings live on them. Certain job sites are completely free (for instance, Glassdoor and Indeed) however, should you be paying for subscriptions, you should focus on those job sites that match the audience you’re attempting to recruit in.
If you are using a software for recruiting with multi-click functionality, it makes it simple to post your job opportunities across different job boards right within your software for recruitment in turn, all traffic to your job site will flow through these sites to your careers site for applicants to submit their applications.
2. Include a button for careers on your menu on your website
You’re likely to have more visitors per day to your corporate site than your careers website. Naturally, companies’ websites are more likely to receive traffic due to the fact that people are searching to visit a company website for a variety of reasons, while career sites are primarily for people looking for jobs.
You can make use of this by redirecting job seekers that visit your main website to your careers website. To do this, add a ‘Jobs the ‘Careers’ option on your main navigation menu, and then link it to your careers site.
You can even add an option dropdown menu with a ‘Meet our Team button, or a “Jobs” button which takes users straight to your accessible vacances.
The addition of a tab called “Careers” in the menu of navigation will instantly make it available to all who visit your website . This implies that it will be prominently displayed in Google search results too.
3. Create employer branding content
Your career site must be more than just a the host for your list of open positions. The creation of content that promotes your employer brand for your website allows you to present your company’s culture and provides you with content that can cross-post to other platforms to maximize impact and bring visitors back to your careers website.
You could, for instance, create ‘Day in The Life videos featuring employees who are currently employed. You could post them on your career website however, you could also reuse them to social media content and upload to YouTube and include hyperlinks to your careers website within the caption.
For instance, Booking.com has an entire YouTube channel to promote employer branding content. Each video they upload has an embedded link in the comment section that takes viewers to their careers website. It’s a well-known channel with over 6000 users!
4. Make sure you have dedicated social media accounts for your career. accounts
A dedicated career social media accounts allows you to focus entirely on building your brand on social media . Furthermore, you can make use of every post to drive traffic back to your career site.
Careers social profiles also permit you to share job-related content whenever you want without disturbing those who follow your company but isn’t searching for an opportunity to get a new job. It is also possible to link to your social media accounts for careers in the bios of your primary social media accounts to increase the traffic you receive to these pages.
One good illustration of a brand that is which is currently that is doing it can be Marriott Hotels. Their dedicated Twitter account for careers has 58k followers. The Marriott careers page on Facebook has more than 1.5 million fans!
They share engaging, personal content every day that provides real insights into their staff as well as their hotels, and what it’s like to be a part of as an employer.
5. Employ hashtags for careers.
Contrary to what you’ve been told, hashtags remain effective, especially in the context of recruitment.
A large portion of job seekers are likely to follow hashtags for careers (especially those in the gen Z market) to ensure that content related to their job will appear in their feeds, without the need to look for it. If you hashtag your work-related social media posts, it makes them more noticeable to job-seekers who utilize social media platforms to find jobs.
Utilize popular hashtags for jobs such as #jobopening and #nowhiring and other niche hashtags that are relevant to your industry. These hashtags for career can be used on Instagram, LinkedIn, Twitter and TikTok however they are not available on Facebook.
6. Run a PPC campaign
If you want to see quick results then creating an PPC (Pay-Per-Click) advert to increase the number of visitors to your career site is the best choice.
It’s not the most affordable strategy however, it will give the results you want faster than other SEO method that tends to be a slower and steady process.
For instance If I search for “restaurant jobs in New York” currently, I discover ads for two restaurants which advertise that they’re hiring. The meta description of the ad emphasizes what’s included for candidates (e.g. “We provide benefits and pay that are superior to many other businesses’) in order to make them click.
It’s also important to know that the PPC advertisements you create will not just appear above organic results however, they will also appear over Google for job listings when a user uses Google as their primary search engine to find jobs.
That brings me on to the next step…
7. Make your job sites optimized to make them searchable on Google for Jobs
According to Google the number of queries for the phrase ‘job applications is up 100% per year in the year the year 2000.
While there’s a shortage of applicants right now however, there’s plenty of potential to get more job-seekers’ attention from search engines.
If you’re not sure the meaning of Google for Jobs is it’s basically Google’s own job boards. It’s completely free, however, if your website’s job pages aren’t designed to work with Google for Jobs, they will not be viewed and available to potential employers. It’s all you have to do is incorporate the structured data into your pages for jobs – here are some tips on Google for how you can do it.
8. Do something interesting and newsworthy
If you’re hoping to bring massive amounts of visitors to your career site as part of a larger recruitment strategy, it’s worth thinking about an appealing PR angle that can draw media interest.
What could make news headlines? And encourage people to apply for your positions that are open simultaneously?
A great example of this tactic being put into practice can be seen in Amazon’s Career Choice program from 2021 in which they announced that they would give employees free tuition to colleges in a attempt to address the shortage of warehouse workers. The program received lots of media coverage and (as one would imagine!) an increase in the number of applications they have on their site as well.
9. Create a talent-based community
When a potential candidate applies to your job you enter their CRM and are a part of your community of talent. Are you attracting the most of these applicants on a regular basis?
You can make the most of your online community with your ATS, sending job alerts that are automated (through SMS messaging as well as marketing emails) that match their needs every time a new position becomes available. The messages will direct applicants through relevant job pages on your careers website where they can submit their applications directly to your company.
10. Utilize Facebook for jobs
Facebook offers a job feature which allows you to publish open positions to all of the Facebook Business page followers and followers. You can post job ad images that are noticeable to your fans. When clicked, send the potential candidates to your careers page.
If you’re thinking Facebook isn’t the best site to attract career website traffic, consider this in a recent study one in four people in the US reported that they had sought out or found a job on Facebook.
Facebook jobs are particularly sought-after for specific types of jobs like retail and contact center roles. It’s also seen as the blue collar equivalent to LinkedIn which makes it a perfect channel for recruiting marketing in large numbers.
11. Check that your website is mobile-friendly
Up to 45 percent of job seekers look for jobs using their phones. They do not just want to be able browse your career site quickly and browse through your job listings and jobs, but 77% are able to can apply to your positions in mobile, too.
If a potential candidate goes to your site for careers but it’s not mobile-friendly then they’ll leave the site quickly and never return. Therefore, not only do you lose the candidate however, it also informs the search engine that your site isn’t as good as it could be and that’s bad for SEO as well.
A clean, well-designed and clean design that is optimized for mobile means that job-seekers’ users keep coming back to your site for job opportunities over and over.